FACE FOUNDRIÉ set to open in El Dorado Hills on Aug. 15

FACE FOUNDRIÉ will open its first Greater Sacramento Area location in El Dorado Hills Town Center on Aug. 15 with a community grand opening tied to National Relaxation Day. The new facial bar adds another beauty and self-care option to the area as the national franchise continues expanding.

Why it matters: - FACE FOUNDRIÉ’s El Dorado Hills opening brings the facial bar franchise into the Greater Sacramento Area for the first time. - The launch adds a new self-care and skincare option in a retail and entertainment hub that already draws local traffic. - The grand opening is timed to National Relaxation Day, turning the debut into a branded wellness event.

What happened: - FACE FOUNDRIÉ will open in El Dorado Hills Town Center on Aug. 15. - The grand opening celebration runs Saturday, Aug. 15, from 11 a.m. to 2 p.m. - The location is locally owned and operated by husband-and-wife team Jami McWhorter and Russ Kuckenbaker. - The new site is positioned as the brand’s Greater Sacramento Area debut.

The details: - FACE FOUNDRIÉ is a facial bar franchise focused on facials, skincare, lashes and brows. - The brand says it offers efficient, effective and accessible skincare services at attainable prices. - Founded in 2019 and franchising since 2021, FACE FOUNDRIÉ has expanded to 83 locations nationwide. - A separate company description says FACE FOUNDRIÉ is Minnesota-based, founded by CEO Michele Henry in 2019, and currently has 70 stores. - The El Dorado Hills store will offer a modern, open-concept space designed for comfort, attainability and efficiency. - The grand opening will include complimentary facials for the first 50 guests in line. - Guests will also receive complimentary skincare consultations from certified estheticians. - The event will include giveaways, raffle entries, swag bags for early arrivals and special promotions on memberships, skincare packages and retail products. - Additional activations include a charcuterie cart from Cheese and Charm, matcha and iced coffee from Simply Coffee & Matcha, a flower bar, a beauty photo booth and music by DJ Elements. - FACE FOUNDRIÉ says visitors will also be able to meet the team during the event. - Regular business hours and booking will begin immediately after the grand opening. - More information, appointments and membership details are available at facefoundrie.com or through social media at @jami.facefoundrie.

Between the lines: - The opening reflects a broader wellness retail strategy in El Dorado Hills Town Center, where McWhorter said staying in the center was a priority for the business. - McWhorter said operating THE NOW across the street gave the owners direct insight into local demand for health, beauty and self-care. - FACE FOUNDRIÉ is leaning on a franchise model that pairs standardized services with a boutique, community-driven event format. - The release positions the brand as inclusive and approachable, signaling an effort to differentiate on both price and experience.

What's next: - The El Dorado Hills location will start taking appointments and serving customers after the Aug. 15 grand opening. - FACE FOUNDRIÉ is likely to keep expanding as the franchise continues its national growth trajectory. - The company will continue promoting memberships, retail products and recurring skincare services through the new store.