BeneLynk launches Veterans Choose for veteran-directed care

BeneLynk has launched Veterans Choose, a financial management service built for Veteran-Directed Care and aimed at helping Aging and Disability Network Agencies and VA medical centers expand these programs. The launch comes as the Elizabeth Dole Act requires all VA regional medical centers to offer Veteran-Directed Care by September 2027.

Why it matters: - Veterans Choose is designed to give Veterans more choice and independence while aging at home through Veteran-Directed Care. - The service is built to help Aging and Disability Network Agencies, including Area Agencies on Aging and Centers for Independent Living, stand up or expand VA-funded programs. - The launch arrives ahead of the September 2027 deadline for all Department of Veterans Affairs Regional Medical Centers to offer Veteran-Directed Care.

What happened: - BeneLynk announced the official launch of Veterans Choose, a first-of-its-kind Financial Management Services product for Veteran-Directed Care. - The launch was announced Sept. 29, 2026, from Cottage Grove, Minnesota. - BeneLynk said Veterans Choose combines new technology and user experience design with support for the needs of Veteran-Directed Care.

The details: - BeneLynk CEO Sean Libby said the company has served Veterans for more than a decade and saw a need for a new FMS model that works with ADNAs and VA regional medical centers. - BeneLynk said Veterans Choose is intended to handle traditional FMS responsibilities and also help agencies grow their Veteran-Directed Care programs. - BeneLynk said the service can also connect Veterans with additional benefits they may qualify for. - Kelsey Kostohryz, BeneLynk’s vice president of FMS, said Veteran-Directed Care is a stable, VA-funded benefit and a valuable program for ADNAs. - BeneLynk said its connection to the Veteran and military-connected community includes more than a decade of serving Veterans and Veterans working in its workforce. - BeneLynk described the service as a way to support agencies that are building VDC programs for the first time and those already operating them. - The company directed organizations to learn more at VeteransChoose.com.

Between the lines: - The launch positions BeneLynk to serve a growing federal care model at a time when VA facilities must expand access. - BeneLynk is pairing FMS operations with advocacy and benefits navigation, which could make the service more useful than standard back-office support alone. - The emphasis on ADNAs suggests the company is targeting the agencies that will do much of the implementation work as the VA requirement takes effect.

What's next: - Veterans Choose will likely focus on helping more agencies launch Veteran-Directed Care ahead of the 2027 mandate. - BeneLynk expects the service to support program growth as Veteran-Directed Care expands nationwide. - The company said organizations can use the service to establish or grow a Veteran-Directed Care program.

The bottom line: - BeneLynk is moving early on a VA care expansion with a specialized service meant to help agencies and Veterans navigate a program that is set to grow fast.